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	<title>Comments on: New Ad Ranking: Five Best-Practices</title>
	<atom:link href="http://www.ysmblog.com/blog/index.php/2007/02/01/new-ad-ranking-five-best-practices/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/</link>
	<description>The official blog of Yahoo! Search Marketing</description>
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		<title>By: freepornclips</title>
		<link>http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/comment-page-1/#comment-47313</link>
		<dc:creator>freepornclips</dc:creator>
		<pubDate>Tue, 18 Sep 2007 06:29:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/#comment-47313</guid>
		<description>Hi! 
&lt;a href=&quot;http://globe.miis.edu/bb/gforum.cgi?post=468&quot; rel=&quot;nofollow&quot;&gt;</description>
		<content:encoded><![CDATA[<p>Hi!<br />
<a href="http://globe.miis.edu/bb/gforum.cgi?post=468" rel="nofollow"></a></p>
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		<title>By: Weekly Roundup, February 2, 2007 : Exclusive Concepts Blog</title>
		<link>http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/comment-page-1/#comment-24720</link>
		<dc:creator>Weekly Roundup, February 2, 2007 : Exclusive Concepts Blog</dc:creator>
		<pubDate>Tue, 10 Jul 2007 10:55:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/#comment-24720</guid>
		<description>[...] And a bit more succinctly on their blog [...]</description>
		<content:encoded><![CDATA[<p>[...] And a bit more succinctly on their blog [...]</p>
]]></content:encoded>
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	<item>
		<title>By: mark wells</title>
		<link>http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/comment-page-1/#comment-2799</link>
		<dc:creator>mark wells</dc:creator>
		<pubDate>Mon, 19 Feb 2007 19:25:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/#comment-2799</guid>
		<description>i just want to be able to edit the bid amounts, all on one page - with 600+ keywords, I do not have the time to open a page (with a cute little graph that really adds no value) to edit each keyword bid separately.</description>
		<content:encoded><![CDATA[<p>i just want to be able to edit the bid amounts, all on one page &#8211; with 600+ keywords, I do not have the time to open a page (with a cute little graph that really adds no value) to edit each keyword bid separately.</p>
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	<item>
		<title>By: Five Best-Practices at Yahoo! Search Marketing &#124; SEO Hong Kong</title>
		<link>http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/comment-page-1/#comment-2304</link>
		<dc:creator>Five Best-Practices at Yahoo! Search Marketing &#124; SEO Hong Kong</dc:creator>
		<pubDate>Mon, 12 Feb 2007 05:23:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/#comment-2304</guid>
		<description>[...] With this launch, Yahoo! is happy to spread the word by providing tips to advertisers with explanations: [...]</description>
		<content:encoded><![CDATA[<p>[...] With this launch, Yahoo! is happy to spread the word by providing tips to advertisers with explanations: [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Gae Linfoot</title>
		<link>http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/comment-page-1/#comment-2288</link>
		<dc:creator>Gae Linfoot</dc:creator>
		<pubDate>Mon, 12 Feb 2007 00:45:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/#comment-2288</guid>
		<description>I have two questions:
1.  Is it better to wait until after my upgrade to change/improve my ads?  You said to create them according to all the new changes, but when do we implement them.  I&#039;m thinking it might make sense to wait and use the new tools available such as the insert keyword feature?
2.  My keywords are long, some of them are 25-35 characters, if I put that in the title, I have little more I can add, am I misunderstanding something?  Example, keyword - Lincoln City Oregon Beach House Rental.

Thanks,  Gae</description>
		<content:encoded><![CDATA[<p>I have two questions:<br />
1.  Is it better to wait until after my upgrade to change/improve my ads?  You said to create them according to all the new changes, but when do we implement them.  I&#8217;m thinking it might make sense to wait and use the new tools available such as the insert keyword feature?<br />
2.  My keywords are long, some of them are 25-35 characters, if I put that in the title, I have little more I can add, am I misunderstanding something?  Example, keyword &#8211; Lincoln City Oregon Beach House Rental.</p>
<p>Thanks,  Gae</p>
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	<item>
		<title>By: January Roundup, 2007 - Online News</title>
		<link>http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/comment-page-1/#comment-2028</link>
		<dc:creator>January Roundup, 2007 - Online News</dc:creator>
		<pubDate>Thu, 08 Feb 2007 16:45:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/#comment-2028</guid>
		<description>[...] And a bit more succinctly on their blog [...]</description>
		<content:encoded><![CDATA[<p>[...] And a bit more succinctly on their blog [...]</p>
]]></content:encoded>
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		<title>By: Yahoo! Search Marketing Blog &#187; New Ranking Model Launched</title>
		<link>http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/comment-page-1/#comment-1826</link>
		<dc:creator>Yahoo! Search Marketing Blog &#187; New Ranking Model Launched</dc:creator>
		<pubDate>Tue, 06 Feb 2007 02:14:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/#comment-1826</guid>
		<description>[...] This afternoon, the Yahoo! Search Marketing team began rolling out our new ranking model across the US network. This roll-out is a major component of our company-wide search initiative, code-named, &#8220;Panama.” As mentioned in our previous post, both bid amount and ad quality will now determine an ad’s rank in search results.   The new ranking model is designed to help both our search users and advertisers. How? By generating better results, users will receive higher quality search ads. When users engage with these higher quality search ads, advertisers will receive more interested, valuable potential customers. We hope this further encourages you&#8212;our advertising customers&#8212;to continuously improve the quality of your search ads for users.   We realize that this is a big change for you. To help make your transition to the new ranking model successful, we&#8217;re offering numerous resources, both here on the blog, within the core application and elsewhere.   We hope the new ranking model will offer a continually improving search experience for all our customers and look forward to your feedback. [...]</description>
		<content:encoded><![CDATA[<p>[...] This afternoon, the Yahoo! Search Marketing team began rolling out our new ranking model across the US network. This roll-out is a major component of our company-wide search initiative, code-named, &#8220;Panama.” As mentioned in our previous post, both bid amount and ad quality will now determine an ad’s rank in search results.   The new ranking model is designed to help both our search users and advertisers. How? By generating better results, users will receive higher quality search ads. When users engage with these higher quality search ads, advertisers will receive more interested, valuable potential customers. We hope this further encourages you&#8212;our advertising customers&#8212;to continuously improve the quality of your search ads for users.   We realize that this is a big change for you. To help make your transition to the new ranking model successful, we&#8217;re offering numerous resources, both here on the blog, within the core application and elsewhere.   We hope the new ranking model will offer a continually improving search experience for all our customers and look forward to your feedback. [...]</p>
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	<item>
		<title>By: Tommy</title>
		<link>http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/comment-page-1/#comment-1756</link>
		<dc:creator>Tommy</dc:creator>
		<pubDate>Mon, 05 Feb 2007 10:16:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/#comment-1756</guid>
		<description>Has it ever occurred to you that the ads on Yahoo web and messenger far too often are the same kind of content I find in my spam box?

Things like &quot;work in the USA&quot;, &quot;get slim by drinking apple cider&quot;.

I don&#039;t mind ads, but I&#039;d like them less colorful, less flashy, no sound, and for things that interest me(like geek gadgets, music, Mac stuff etc).</description>
		<content:encoded><![CDATA[<p>Has it ever occurred to you that the ads on Yahoo web and messenger far too often are the same kind of content I find in my spam box?</p>
<p>Things like &#8220;work in the USA&#8221;, &#8220;get slim by drinking apple cider&#8221;.</p>
<p>I don&#8217;t mind ads, but I&#8217;d like them less colorful, less flashy, no sound, and for things that interest me(like geek gadgets, music, Mac stuff etc).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Yahoo New Ad Ranking: Five Best-Practices</title>
		<link>http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/comment-page-1/#comment-1559</link>
		<dc:creator>Yahoo New Ad Ranking: Five Best-Practices</dc:creator>
		<pubDate>Fri, 02 Feb 2007 08:28:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/02/01/new-ad-ranking-five-best-practices/#comment-1559</guid>
		<description>[...] Read more detailed review over at the Yahoo! search marketing blog. [...]</description>
		<content:encoded><![CDATA[<p>[...] Read more detailed review over at the Yahoo! search marketing blog. [...]</p>
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