New Ad Ranking: Five Best-Practices

These practices can help make your ads more effective

It’s a pretty big move, this new ranking model we posted about last week. To recap, on February 5, 2007, we’re introducing a new ranking model in the U.S. that considers both an ad’s quality and bid amount in determining an ad’s rank in search results.

Here are five practices that you, if you have upgraded to the new platform, should put in place right away in order to get the most out of the new ranking model, and out of your account:

1. Include keywords in your ad (use our Insert Keyword feature).
2. Carefully determine keywords for your ad group.
3. Use ad testing to learn which messages are performing best for you, based on click-through rate normalized for position
4. Use our Excluded Keyword feature to help optimize your Advanced match type. 
5. Review your current bids and set a campaign budget to meet your business goals. 

Learn more about these tips here. (If you have not upgraded, here is a special set of tips for you.)

To learn more about the new ranking model and how to prepare for it, click here. 

—The Team