Comments on: Benefits of the New Platform http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/ The official blog of Yahoo! Search Marketing Tue, 16 Mar 2010 23:26:06 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Rick Smith http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/comment-page-1/#comment-1650 Rick Smith Sun, 04 Feb 2007 06:46:41 +0000 http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/#comment-1650 We've advertised with Goto/Overture/Yahoo since the beginning. After our upgrade, our costs more than doubled overnight. I throttled our ad budgets dramatically, we'll likely be dropping Overture completely after about 7 years of using it. We’ve advertised with Goto/Overture/Yahoo since the beginning. After our upgrade, our costs more than doubled overnight.

I throttled our ad budgets dramatically, we’ll likely be dropping Overture completely after about 7 years of using it.

]]> By: Gogi Gupta http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/comment-page-1/#comment-1583 Gogi Gupta Fri, 02 Feb 2007 21:45:19 +0000 http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/#comment-1583 I love the fact that your blog says "test, test, test..", but Yahoo! Search Marketing has an absolute aversion to advertisers testing anything. We run millions of dollars of media each year, roughly 90% with Google, because we are allowed to be creative. For instance, if a a "tween" pop star appeals to the Radio Disney crowd, we run ads against Radio Disney kewyords in Google. On Yahoo!, we argue with human editors about the interest level. How about you let us test, test, test and SEE if the audience is interested by using CTR? I love the fact that your blog says “test, test, test..”, but Yahoo! Search Marketing has an absolute aversion to advertisers testing anything.

We run millions of dollars of media each year, roughly 90% with Google, because we are allowed to be creative.

For instance, if a a “tween” pop star appeals to the Radio Disney crowd, we run ads against Radio Disney kewyords in Google. On Yahoo!, we argue with human editors about the interest level. How about you let us test, test, test and SEE if the audience is interested by using CTR?

]]> By: Administrator http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/comment-page-1/#comment-1269 Administrator Fri, 26 Jan 2007 19:09:44 +0000 http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/#comment-1269 <em>Rod, We're sorry you're having trouble with your account. We're pretty certain, though, that the slowness you're experiencing does not come from our system. Also, you may quickly view all of your keywords and their performance from the Dashboard by selecting the “Top Keywords” drop down underneath the Alerts box. We think there are a few other techniques you can use to better manage your keywords. We will be contacting you shortly with more detail. -M2</em> Rod,

We’re sorry you’re having trouble with your account. We’re pretty certain, though, that the slowness you’re experiencing does not come from our system. Also, you may quickly view all of your keywords and their performance from the Dashboard by selecting the “Top Keywords” drop down underneath the Alerts box.

We think there are a few other techniques you can use to better manage your keywords. We will be contacting you shortly with more detail.

-M2

]]> By: Rod Connors http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/comment-page-1/#comment-1202 Rod Connors Thu, 25 Jan 2007 06:09:23 +0000 http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/#comment-1202 I used to love Overture/Yahoo. I have been with Overture/Yahoo since I started my online business a few years ago. I even used to recommend Yahoo to my customers because it was so easy. Now with the new program that I was forced to switch to, it has taken my wife and I several days to change half of my keywords pricing. I am a web designer and small business owner and this system is so incredibly backwards it is baffling. Yahoo, do you know what gets people to my site? The answer is Keywords. Do you know what your new system focuses on? I sure don't but it is not keywords. Before the new system it would have taken me 10 minutes to change my prices. I'm still not done yet because everything is broken down into a multitude of screens and categories that each take forever to load up. You have to submit each keyword change, wait for approval and then click on seveal other screens just to get to the next keyword. I got so fed up I set all of my keywords to a minimum default. However, that didn't even work because when my account was converted all 250 of my keywords were set to a "Custom Bid". I have to manually go in and change each keyword to default bid which takes 10 minutes per keyword. I now have no clue where any of my keywords rank. I have reluctanly started spending more with Google because it is easy to use compared to the new Yahoo. I have one suggestion for Yahoo, get rid of it NOW!!!!!!!!!! I used to love Overture/Yahoo. I have been with Overture/Yahoo since I started my online business a few years ago. I even used to recommend Yahoo to my customers because it was so easy. Now with the new program that I was forced to switch to, it has taken my wife and I several days to change half of my keywords pricing. I am a web designer and small business owner and this system is so incredibly backwards it is baffling. Yahoo, do you know what gets people to my site? The answer is Keywords. Do you know what your new system focuses on? I sure don’t but it is not keywords. Before the new system it would have taken me 10 minutes to change my prices. I’m still not done yet because everything is broken down into a multitude of screens and categories that each take forever to load up. You have to submit each keyword change, wait for approval and then click on seveal other screens just to get to the next keyword. I got so fed up I set all of my keywords to a minimum default. However, that didn’t even work because when my account was converted all 250 of my keywords were set to a “Custom Bid”. I have to manually go in and change each keyword to default bid which takes 10 minutes per keyword. I now have no clue where any of my keywords rank. I have reluctanly started spending more with Google because it is easy to use compared to the new Yahoo. I have one suggestion for Yahoo, get rid of it NOW!!!!!!!!!!

]]> By: Administrator http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/comment-page-1/#comment-1197 Administrator Thu, 25 Jan 2007 01:07:42 +0000 http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/#comment-1197 <em>Dear Rick, You may want to take a look at our online webinar, which addresses some of your questions. You can find it at: http://help.yahoo.com/l/us/yahoo/ysm/sps/training/webinar_archive.html We realize finding things in the new interface can be a challenge when you're used to the old one. In the next few days, we'll posting some tips on how to find your stuff, move it around, and so forth. You can start by using the search function to find keywords, ad groups, etc. Search can be found under the Dashboard or Campaigns tab. * * * Brian, We're not aware of any outage on that date. There were a few blips over the weekend with regard to Sponsored Search as we got ready with yesterday's launch, but there were no Yahoo!-wide issues that we are aware of on January 23. Sorry. -M2</em> Dear Rick,

You may want to take a look at our online webinar, which addresses some of your questions. You can find it at: http://help.yahoo.com/l/us/yahoo/ysm/sps/training/webinar_archive.html

We realize finding things in the new interface can be a challenge when you’re used to the old one. In the next few days, we’ll posting some tips on how to find your stuff, move it around, and so forth. You can start by using the search function to find keywords, ad groups, etc. Search can be found under the Dashboard or Campaigns tab.

* * *

Brian,
We’re not aware of any outage on that date. There were a few blips over the weekend with regard to Sponsored Search as we got ready with yesterday’s launch, but there were no Yahoo!-wide issues that we are aware of on January 23. Sorry.

-M2

]]> By: Brian http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/comment-page-1/#comment-1163 Brian Tue, 23 Jan 2007 19:02:19 +0000 http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/#comment-1163 So much for " Easier to use, new features, new possibilities" etc... Today (23rd January 2007) I've been trying to log into Yahoo Search Marketing all day but the system is out. ( Along with Yahoo mail and Geo cities also) Not too impressed to say the least. I look forward to an expanation as to what's happening. So much for ” Easier to use, new features, new possibilities” etc…

Today (23rd January 2007) I’ve been trying to log into Yahoo Search Marketing all day but the system is out.

( Along with Yahoo mail and Geo cities also)

Not too impressed to say the least.

I look forward to an expanation as to what’s happening.

]]> By: Rick http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/comment-page-1/#comment-1162 Rick Tue, 23 Jan 2007 16:18:21 +0000 http://www.ysmblog.com/blog/2007/01/19/benefits-of-the-new-platform/#comment-1162 I've only been using this for a couple of days, but I am far from impressed. I'll give it till the end of the week. I've use overture for 4 years and have even dropped google because I liked overture better. But now, I'm re-thinking my decision. For years I was able to make a bid and I knew where I would be. I could look and see my ad and adjust it as market conditions required. Now, I can't even find some of my ads and according to the bid information on the keywords, I should be #1 or #2! I've spent a heck of a lot of money in the last 4 year with overture and now yahoo, but it will come to an end real fast if this is the way things are going to stay. I'll just bite the bullet and go back to google. MSN seems to be working ok now too. I don't know whos' bright idea this was, but it is just about the most assinine this I have ever had to deal with. I’ve only been using this for a couple of days, but I am far from impressed. I’ll give it till the end of the week. I’ve use overture for 4 years and have even dropped google because I liked overture better. But now, I’m re-thinking my decision. For years I was able to make a bid and I knew where I would be. I could look and see my ad and adjust it as market conditions required. Now, I can’t even find some of my ads and according to the bid information on the keywords, I should be #1 or #2!

I’ve spent a heck of a lot of money in the last 4 year with overture and now yahoo, but it will come to an end real fast if this is the way things are going to stay. I’ll just bite the bullet and go back to google. MSN seems to be working ok now too.

I don’t know whos’ bright idea this was, but it is just about the most assinine this I have ever had to deal with.

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