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	<title>Comments on: Addressing Click Fraud</title>
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	<link>http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/</link>
	<description>The official blog of Yahoo! Search Marketing</description>
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		<title>By: Heel</title>
		<link>http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/comment-page-1/#comment-904739</link>
		<dc:creator>Heel</dc:creator>
		<pubDate>Thu, 04 Mar 2010 08:04:16 +0000</pubDate>
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	<item>
		<title>By: Dannie</title>
		<link>http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/comment-page-1/#comment-463967</link>
		<dc:creator>Dannie</dc:creator>
		<pubDate>Wed, 25 Jun 2008 05:59:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/#comment-463967</guid>
		<description>you really have to be sure in every step you made, especially in giving your personal informations to others. this may led to identity fraud, where, they will take your identity and pretend that they are you. we must be aware.</description>
		<content:encoded><![CDATA[<p>you really have to be sure in every step you made, especially in giving your personal informations to others. this may led to identity fraud, where, they will take your identity and pretend that they are you. we must be aware.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Karen</title>
		<link>http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/comment-page-1/#comment-306645</link>
		<dc:creator>Karen</dc:creator>
		<pubDate>Mon, 17 Mar 2008 03:46:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/#comment-306645</guid>
		<description>We must be aware of this.. I have a fraud experience.. I received a fraud email..

&lt;a href=&quot;http://lifetrek.wordpress.com/2008/03/13/sort-of-email-phishing&quot; rel=&quot;nofollow&quot;&gt;Sort of Email Phishing&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>We must be aware of this.. I have a fraud experience.. I received a fraud email..</p>
<p><a href="http://lifetrek.wordpress.com/2008/03/13/sort-of-email-phishing" rel="nofollow">Sort of Email Phishing</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: freepornclips</title>
		<link>http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/comment-page-1/#comment-47289</link>
		<dc:creator>freepornclips</dc:creator>
		<pubDate>Tue, 18 Sep 2007 06:13:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/#comment-47289</guid>
		<description>Hi! 
&lt;a href=&quot;http://globe.miis.edu/bb/gforum.cgi?post=468&quot; rel=&quot;nofollow&quot;&gt;</description>
		<content:encoded><![CDATA[<p>Hi!<br />
<a href="http://globe.miis.edu/bb/gforum.cgi?post=468" rel="nofollow"></a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: PPC Hero : Why You Shouldn&#8217;t Worry About Click Fraud</title>
		<link>http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/comment-page-1/#comment-27403</link>
		<dc:creator>PPC Hero : Why You Shouldn&#8217;t Worry About Click Fraud</dc:creator>
		<pubDate>Wed, 25 Jul 2007 18:04:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/#comment-27403</guid>
		<description>[...] Yahoo! doesn&#8217;t get as technical in their descriptions of click fraud protection, they have voiced [...]</description>
		<content:encoded><![CDATA[<p>[...] Yahoo! doesn&#8217;t get as technical in their descriptions of click fraud protection, they have voiced [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: PPC Hero : Click Fraud, Invalid Clicks and Everything In Between</title>
		<link>http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/comment-page-1/#comment-27394</link>
		<dc:creator>PPC Hero : Click Fraud, Invalid Clicks and Everything In Between</dc:creator>
		<pubDate>Wed, 25 Jul 2007 17:10:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/#comment-27394</guid>
		<description>[...] Yahoo! doesn&#8217;t get as technical in their descriptions of click fraud protection, they have voiced [...]</description>
		<content:encoded><![CDATA[<p>[...] Yahoo! doesn&#8217;t get as technical in their descriptions of click fraud protection, they have voiced [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jim</title>
		<link>http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/comment-page-1/#comment-3485</link>
		<dc:creator>Jim</dc:creator>
		<pubDate>Mon, 26 Feb 2007 16:52:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/#comment-3485</guid>
		<description>My company has devised a way to better qualify &#039;real&#039; customers.  We have created an advertising system that rewards consumers for becoming actively educated about the advertiser website and its products/services.  In our model, advertisers are only charged for consumers that spend quality time on a web site.  We deliver a more informed consumer to the advertiser and increase the brand exposure many times over conventional marketing methods.  Check out our concept at http://www.winquiry.com</description>
		<content:encoded><![CDATA[<p>My company has devised a way to better qualify &#8216;real&#8217; customers.  We have created an advertising system that rewards consumers for becoming actively educated about the advertiser website and its products/services.  In our model, advertisers are only charged for consumers that spend quality time on a web site.  We deliver a more informed consumer to the advertiser and increase the brand exposure many times over conventional marketing methods.  Check out our concept at <a href="http://www.winquiry.com" rel="nofollow">http://www.winquiry.com</a></p>
]]></content:encoded>
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	<item>
		<title>By: Phil</title>
		<link>http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/comment-page-1/#comment-931</link>
		<dc:creator>Phil</dc:creator>
		<pubDate>Thu, 11 Jan 2007 02:48:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/#comment-931</guid>
		<description>I agree with Linda. If people had to stay on your site for say at least one or two minutes before the click counted, I think it would  go a long way to minimizing the chilling effect of click fraud on advertisers and on the advertising industry.</description>
		<content:encoded><![CDATA[<p>I agree with Linda. If people had to stay on your site for say at least one or two minutes before the click counted, I think it would  go a long way to minimizing the chilling effect of click fraud on advertisers and on the advertising industry.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Linda</title>
		<link>http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/comment-page-1/#comment-911</link>
		<dc:creator>Linda</dc:creator>
		<pubDate>Wed, 10 Jan 2007 15:53:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/#comment-911</guid>
		<description>There are two things that Yahoo can do that would work to minimize click fraud.  First, make it an option to opt out of their Affiliate Programs - let us CHOOSE what websites we want to have our ads show up when searches are initiated.  Second, make a designated &quot;time&quot; someone needs to be on the site before charging us for it.  I don&#039;t mind paying for legitimate clicks from real customers.  Ultimately, it is a little bit like letting a fox watch the chickens.  I KNOW that the above can be accomplished if Yahoo is serious about protecting their advertisers - if they only knew how much opportunity there is for them to DO IT RIGHT and dominate this industry by DOING IT RIGHT.  My hope is they will read the above ideas and respond with implementing the above ideas then I would LOVE YAHOO SEARCH MARKETING!</description>
		<content:encoded><![CDATA[<p>There are two things that Yahoo can do that would work to minimize click fraud.  First, make it an option to opt out of their Affiliate Programs &#8211; let us CHOOSE what websites we want to have our ads show up when searches are initiated.  Second, make a designated &#8220;time&#8221; someone needs to be on the site before charging us for it.  I don&#8217;t mind paying for legitimate clicks from real customers.  Ultimately, it is a little bit like letting a fox watch the chickens.  I KNOW that the above can be accomplished if Yahoo is serious about protecting their advertisers &#8211; if they only knew how much opportunity there is for them to DO IT RIGHT and dominate this industry by DOING IT RIGHT.  My hope is they will read the above ideas and respond with implementing the above ideas then I would LOVE YAHOO SEARCH MARKETING!</p>
]]></content:encoded>
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	<item>
		<title>By: JLK</title>
		<link>http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/comment-page-1/#comment-909</link>
		<dc:creator>JLK</dc:creator>
		<pubDate>Wed, 10 Jan 2007 15:42:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2007/01/05/addressing-click-fraud/#comment-909</guid>
		<description>Yahoo!
Why don&#039;t you do the smart, honorable and
measurable thing and just let us pay for
BUSINESS generated instead of &quot;Clicks&quot; that
you admit are meaningless and ripe for fraud?
I&#039;m not saying you are committing the fraud 
but just look at the temptation and the lack
of measure!!!!  I&#039;m not paying for nothing 
anymore.  Out of the click game and out of
the banner game.  Neither work.</description>
		<content:encoded><![CDATA[<p>Yahoo!<br />
Why don&#8217;t you do the smart, honorable and<br />
measurable thing and just let us pay for<br />
BUSINESS generated instead of &#8220;Clicks&#8221; that<br />
you admit are meaningless and ripe for fraud?<br />
I&#8217;m not saying you are committing the fraud<br />
but just look at the temptation and the lack<br />
of measure!!!!  I&#8217;m not paying for nothing<br />
anymore.  Out of the click game and out of<br />
the banner game.  Neither work.</p>
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