Addressing Click Fraud

Yahoo! Search Marketing’s John Slade takes on the issue

On Wednesday we asked to you to give us feedback about your upgrade, “Panama” and all that. Among the comments was a question about click fraud and what we’re doing about it. Coincidentally, John Slade, our Senior Director of Product Marketing, addressed this very issue yesterday. John was responding to search influencer Jeffrey K. Rohrs amusingly titled critique, “The Sausage Manifesto.” Says John:

We proactively identify suspicious clicks and remove them from our billing system 24 hours a day, 7 days a week—as a result, we’ve given away billions of clicks for free. We’ve invested significant technological, financial and human resources in clickthrough protection since we started this industry in 1998 and are redoubling our efforts by dedicating even more resources to this issue…

Read more about this issue and about Yahoo’s response to it on “The Sausage Manifesto” weblog.

—The Team