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	<title>Comments on: Getting the Word (of Mouth) Out</title>
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	<link>http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/</link>
	<description>The official blog of Yahoo! Search Marketing</description>
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		<title>By: lmjo4j</title>
		<link>http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/comment-page-1/#comment-842215</link>
		<dc:creator>lmjo4j</dc:creator>
		<pubDate>Fri, 15 May 2009 01:19:17 +0000</pubDate>
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		<description>test test test</description>
		<content:encoded><![CDATA[<p>test test test</p>
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		<title>By: Getting the Word (of Mouth) Out &#171; Lacintelligence&#8217;s Weblog</title>
		<link>http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/comment-page-1/#comment-500994</link>
		<dc:creator>Getting the Word (of Mouth) Out &#171; Lacintelligence&#8217;s Weblog</dc:creator>
		<pubDate>Tue, 12 Aug 2008 14:15:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/#comment-500994</guid>
		<description>[...] http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/ [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/" rel="nofollow">http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/</a> [...]</p>
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	<item>
		<title>By: Yahoo! Publisher Network &#187; Blog Archive &#187; Considering Social Media Marketing</title>
		<link>http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/comment-page-1/#comment-222856</link>
		<dc:creator>Yahoo! Publisher Network &#187; Blog Archive &#187; Considering Social Media Marketing</dc:creator>
		<pubDate>Tue, 29 Jan 2008 22:34:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/#comment-222856</guid>
		<description>[...] Rijk describes how to get started with social media marketing, by uploading or bookmarking, then tagging content on social media and networking sites. This content can be text, video, audio or even widgets that users put on their sites to distribute your content; and thus, become a sort of brand advocate for your product or service. For more information on brand advocates and social media, read Edwin Wong&#8217;s article “Getting the Word (of Mouth) Out.” [...]</description>
		<content:encoded><![CDATA[<p>[...] Rijk describes how to get started with social media marketing, by uploading or bookmarking, then tagging content on social media and networking sites. This content can be text, video, audio or even widgets that users put on their sites to distribute your content; and thus, become a sort of brand advocate for your product or service. For more information on brand advocates and social media, read Edwin Wong&#8217;s article “Getting the Word (of Mouth) Out.” [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: http://idisk.mac.com/fmp3musicdownloads/Public/index.html</title>
		<link>http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/comment-page-1/#comment-137309</link>
		<dc:creator>http://idisk.mac.com/fmp3musicdownloads/Public/index.html</dc:creator>
		<pubDate>Tue, 11 Dec 2007 02:25:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/#comment-137309</guid>
		<description>Yhanks youb31dbeded7fd58c3abdc7d6544e4137c</description>
		<content:encoded><![CDATA[<p>Yhanks youb31dbeded7fd58c3abdc7d6544e4137c</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Stasigrii</title>
		<link>http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/comment-page-1/#comment-84283</link>
		<dc:creator>Stasigrii</dc:creator>
		<pubDate>Sun, 04 Nov 2007 12:02:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/#comment-84283</guid>
		<description>Hello, very nice site, keep up good job! 
Admin good, very good.</description>
		<content:encoded><![CDATA[<p>Hello, very nice site, keep up good job!<br />
Admin good, very good.</p>
]]></content:encoded>
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		<title>By: Bill Compton</title>
		<link>http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/comment-page-1/#comment-17271</link>
		<dc:creator>Bill Compton</dc:creator>
		<pubDate>Mon, 04 Jun 2007 19:45:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/#comment-17271</guid>
		<description>Hi Jim. Photos i received. Thanks</description>
		<content:encoded><![CDATA[<p>Hi Jim. Photos i received. Thanks</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mura</title>
		<link>http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/comment-page-1/#comment-17240</link>
		<dc:creator>Mura</dc:creator>
		<pubDate>Mon, 04 Jun 2007 14:11:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/#comment-17240</guid>
		<description>&lt;a&gt;&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p><a></a></p>
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	<item>
		<title>By: Vaibhav Domkundwar - iNods.com</title>
		<link>http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/comment-page-1/#comment-673</link>
		<dc:creator>Vaibhav Domkundwar - iNods.com</dc:creator>
		<pubDate>Tue, 02 Jan 2007 22:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/#comment-673</guid>
		<description>This is so true and is precisely the foundation idea of iNods (http://www.inods.com), which empowers social research. 

A proactive consumers blog about their experiences, good and bad, they create very valuable advice for other users considering buying that product/category of product. I am not sure if there is a scientific way to creat brand advocates as you call them - every one of the Amazon review writes is one of them as well. Aggregating, rating and structuring a lot of this will soon become central to making this valuable information more accessible and more usable.</description>
		<content:encoded><![CDATA[<p>This is so true and is precisely the foundation idea of iNods (<a href="http://www.inods.com)" rel="nofollow">http://www.inods.com)</a>, which empowers social research. </p>
<p>A proactive consumers blog about their experiences, good and bad, they create very valuable advice for other users considering buying that product/category of product. I am not sure if there is a scientific way to creat brand advocates as you call them &#8211; every one of the Amazon review writes is one of them as well. Aggregating, rating and structuring a lot of this will soon become central to making this valuable information more accessible and more usable.</p>
]]></content:encoded>
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	<item>
		<title>By: PR COUTURE &#187; Blog Archive &#187; Brand Avdocates and Ambassadors + Social Media</title>
		<link>http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/comment-page-1/#comment-608</link>
		<dc:creator>PR COUTURE &#187; Blog Archive &#187; Brand Avdocates and Ambassadors + Social Media</dc:creator>
		<pubDate>Fri, 29 Dec 2006 19:00:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/#comment-608</guid>
		<description>[...] On Yahoo&#8217;s Search Marketing Blog, Edwin Wong, Senior Manager, Market Research recently posted about using social media to develop advocates for your brand, based on recent Yahoo!-comScore study. Findings from the study as well as Wong&#8217;s own personal examples illustrate the ways people use social media like blogs and email to gather and share information about those brands or products they care about. This kind of communication influences purchasing decisions, as well as company reputation and image. Wong offers a helpful definition of Brand Advocates: [...]</description>
		<content:encoded><![CDATA[<p>[...] On Yahoo&#8217;s Search Marketing Blog, Edwin Wong, Senior Manager, Market Research recently posted about using social media to develop advocates for your brand, based on recent Yahoo!-comScore study. Findings from the study as well as Wong&#8217;s own personal examples illustrate the ways people use social media like blogs and email to gather and share information about those brands or products they care about. This kind of communication influences purchasing decisions, as well as company reputation and image. Wong offers a helpful definition of Brand Advocates: [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Leading Edge &#187; Blog Archive &#187; Yahoo! Advises on Using Social Media to Develop Word of Mouse Brand Advocates</title>
		<link>http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/comment-page-1/#comment-524</link>
		<dc:creator>The Leading Edge &#187; Blog Archive &#187; Yahoo! Advises on Using Social Media to Develop Word of Mouse Brand Advocates</dc:creator>
		<pubDate>Sat, 23 Dec 2006 16:43:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2006/12/20/getting-the-word-of-mouth-out/#comment-524</guid>
		<description>[...] Leveraging a recent Yahoo!-comScore study, Yahoo! Search Marketing’s Edwin Wong posted on their blog about how to use social media to develop advocates for your brand. [...]</description>
		<content:encoded><![CDATA[<p>[...] Leveraging a recent Yahoo!-comScore study, Yahoo! Search Marketing’s Edwin Wong posted on their blog about how to use social media to develop advocates for your brand. [...]</p>
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