Navigating Your Upgraded Account

“What? You want a road map?”

It’s something you hear in old, gritty film noir movies when one of the protagonists asks too many questions. But the question is a fair one—sometimes you do need a road map, even when you don’t really want to ask for directions.

Those of you who have upgraded to the new search advertising platform have seen a lot of changes in your new account interface. While we have tried to make it as intuitive as we can, we realize changes are changes and you might want a little help getting around. We created the Upgrade Center at to help get you familiarized with all the new features and how they work.

On the home page of the Upgrade Center you will see a section entitled “Navigating Your New Account.” Here you’ll find the Flash Tutorial, a multimedia presentation that takes you through the new account interface, shows you where everything is, and how to use the different features. It takes less than eight minutes. In it, you’ll discover how your new account is structured (Campaigns, Ad groups, Keyword and Ads). It also covers your new interface and its basic tabs. These are:

Dashboard
Where you will find a summary of your account’s performance at a glance.

Campaigns
Here you will find detailed information on all of your campaigns and their performance, including your spending, click through rates, average CPC, total cost of each campaign, as well as the tools you need to manage them effectively.

Reports
This tab provides a summary of your campaign performance through a variety of analytic and financial reports. You can review reports at the campaign, ad group or keyword level.

Administration
View or edit your account information, analytics settings and tracking URL settings, your daily spending limit and so forth.

If you haven’t viewed the tutorial, we recommend you take a look at it now. In addition be sure and check out the PDF, which will show you the difference between the old search advertising platform and the new one, with all of its new features and benefits. For more information, visit the Upgrade Center or Help Center.

—The Team