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November 29th, 2006
Head’s Up: New Bidding Information ComingThe Manage Bids page is changing to help you transition to the new Sponsored Search Addendum: Two weeks ago in this space we reported that “Top 5 Max Bids,” “Position” and “Your Cost” columns, along with the “Bids” tool will be removed from the current Manage Bids interface in favor of two new columns. In fact, three new columns will now be added to this screen, giving you even better visibility into your account. See below for details. As advertisers begin to upgrade to the new Sponsored Search, all of their account information, including their bids, will be stored and served from an entirely new platform. So what, you say? Well, this means that, if we left things the way they are, the bids of advertisers who have upgraded would not be visible to advertisers who have not yet upgraded. Since we believe in letting you know where you stand (as far as your ad’s position goes, that is), we’re about to introduce some minor changes to the current Sponsored Search Manage Bids page so that all advertisers—both those who have upgraded and those who have not—will have equal access to the same relevant bidding information. What is Changing?
Instead, you’ll see three new columns on the Sponsored Search Manage Bids page: 1. Estimated Average Position 2. Latest Available Bid Range 3. Average Historical Bid Range
Similar data will be available once your account has been upgraded, and you’ll be able to use them in the same way. We encourage you to become familiar with this new information, as it will be important to your bidding decisions going forward. So remember, while some of the information you’ve been used to will no longer be available, you’ll still be able to forecast your ad’s estimated position by looking at the Estimated Average Position column. To learn more about these new changes, please see our FAQs. Can’t wait to upgrade your account? It’s not too late to submit your upgrade request now. —The Team |
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19 Comments Add your own
1. ghoti | November 29th, 2006 at 3:18 pm
It’s not that big a deal, but since you’ve made linked the screenshot to flickr anyway, could you change the settings on that image so that it’s not private? Right now, that link goes to a “This photo is private” page. Thanks!
2. Administrator | November 29th, 2006 at 4:05 pm
We use Flickr for our all of our images, but we mark secreenshots and other work-a-day pictures as “private” so that they don’t appear on our Flickr badge. It’s an aesthetics thing. If you want to see our photos, just click on the Flickr badge!
-M2
3. Cambios en Yahoo Search M&hellip | November 30th, 2006 at 6:54 am
[...] Yahoo! Search Marketing está lanzando aunque lentamente algunos cambios prometidos a sus reportes y herramientas, entre ellos un nuevo algoritmo de calificación de anuncios tomando en cuenta calidad y demás. Según una publicación en el blog de Yahoo! Search podemos leer: [...]
4. Mark | November 30th, 2006 at 3:58 pm
Will the getmarketstate command still work via the API, or will this be disabled along with the top five max bids?
5. Administrator | November 30th, 2006 at 6:03 pm
We’re not disabling getMarketState. DTCXML users will be able to access the Forecast Service to get the up-to-date marketplace data.
-Ken
6. Te2 | December 1st, 2006 at 8:09 pm
When is the date that can be used in Japan?
From Te2MODE.COM
7. Alan | December 8th, 2006 at 7:58 am
I perceive these changes are not really useful as current tools and data are, for example:
“Estimated” Average Position, “this column provides an estimate of the average position in which your ad may be displayed on the results page”; this column is not an accurate data as “Position” column is. I can not see my benefit in this change; it supposed these changes are to give costumers more control of their keywords but they won’t do it at all and changes will even hide high relevant information to placed the keywords on a desire position and cost.
“Your Cost” this is a high relevant and accurate column that shows exactly how much I’m spending for each of my keywords,
if it disappears, how would I exactly know how much am I spending for each keyword?
“Bid Range for Top Positions” “this column displays the bids for the positions at the top of the search results page for each of your keywords”. But what if I don’t want to be on first or second place, how would I placed my keyword on a desire position if I can’t see who’s below or above and what’s their bidding so I spend and placed exactly what I want.
8. Yahoo! Search Marketing B&hellip | December 11th, 2006 at 7:29 pm
[...] Please note that since we announced this upgrade, there have been a few last-minute enhancements to the planned roll-out. To get a handle on the changes, check out our revised blog post and be sure to visit our FAQs. [...]
9. » Yahoo Updates Bid&hellip | December 11th, 2006 at 8:52 pm
[...] The accounts who have not yet switched to Yahoo’s Panama platform now display a new bid management interface. As mentioned by YSM! blog, the advertisers used will no longer see the “Top 5 Max Bids,” “Position” and “Your Cost” columns and instead they will see “Average Historical Bid Range”, “Latest Available bid Range” and “Estimated Average Position” columns. [...]
10. Hiccup | December 11th, 2006 at 8:53 pm
Why take a step backwards like this?
Oh wait, I already know the answer…$$$$$
Smooth move Yahoo.
11. charlie shields | December 12th, 2006 at 7:39 am
The new format for sponsored search is not nearly as fast to use and complicates what was a quick and effective way of setting bids relative to competition. Yahoo is trying to hard to beat Google and ramp up the stock price. Do you realize Google has not made changes to their online advertising in nearly 4 years. Why? Because simple works.
12. azmeanwill | December 13th, 2006 at 4:56 am
very good changing YAHOO!, I hope everybody will get a good chance from this changes, gud luck to all!
13. Administrator | December 18th, 2006 at 4:22 pm
Ed Talley asks:
WOW, what a change. I am trying to learn where the next bidder is beneath me. Will there be a tool to see who is bidding for the same keywors under me and what they are paying?
And Alan asks:
I perceive these changes are not really useful as current tools and data are, for example:
“Estimated” Average Position, “this column provides an estimate of the average position in which your ad may be displayed on the results page”; this column is not an accurate data as “Position” column is. I can not see my benefit in this change; it supposed these changes are to give costumers more control of their keywords but they won’t do it at all and changes will even hide high relevant information to placed the keywords on a desire position and cost.
“Your Cost” this is a high relevant and accurate column that shows exactly how much I’m spending for each of my keywords,
if it disappears, how would I exactly know how much am I spending for each keyword?
“Bid Range for Top Positions” “this column displays the bids for the positions at the top of the search results page for each of your keywords”. But what if I don’t want to be on first or second place, how would I placed my keyword on a desire position if I can’t see who’s below or above and what’s their bidding so I spend and placed exactly what I want.
We answer:
As always, we encourage advertisers to track their results (conversion rate and other performance metrics) from individual keywords, so that you can manage your bids and creative for maximum return-on-investment. A keyword can be profitable at any position on the page, so we suggest not focusing too much on position. Rather, you should test different bids and creative (titles and descriptions) to find the “sweet spot” where your profit is the greatest.
14. Administrator | December 18th, 2006 at 4:26 pm
Te2 asks:
When is the date that can be used in Japan?
Answer:
The new Sponsored Search will gradually roll out to additional markets once all upgrades in the U.S. are complete. We’re committed to helping you achieve a smooth transition to the new Sponsored Search and will provide you with ample notice before upgrades take place in your market.
15. PPC Price Tools - WickedF&hellip | February 13th, 2007 at 11:54 am
[...] I looks like Yahoo has removed the tool in favor of and avg. position based on bids and a couple of bid range columns. Read more here: Yahoo! Search Marketing Blog Head’s Up: New Bidding Information Coming __________________ "Losers always whine about their best. Winners go home and F*ck the prom queen." – The Rock "F*ck you. That’s my name. You know why, mister? ‘Cause you drove a Hyundai to get here tonight, I drove an eighty thousand dollar BMW. *That’s* my name." -Glengarry Glen Ross [...]
16. Nero90gh | March 14th, 2007 at 12:47 am
http://i-love.info/
17. sqanrlclipdfreoe | August 25th, 2007 at 8:05 am
Yes!
I like it!
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19. 3wMarketing » Yahoo&hellip | January 21st, 2010 at 5:58 pm
[...] el blog de Yahoo Search Marketing nos dan la mala noticia de que el PPC de Yahoo adoptara el modelo obscuro de Google en cuanto al costo de los ads. De ahora [...]
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