Reserve Your Place

We’ve begun to invite U.S. advertisers to upgrade their accounts; let us know if you want to come aboard early

As you know from this blog and the emails we’ve sent, Yahoo! has begun inviting U.S. advertisers to upgrade their accounts to the new Sponsored Search. Your turn will come, of course: We’re inviting U.S. advertisers to upgrade in stages over the remainder of the year and early next year, and you’ll be notified of your upgrade date at least two weeks in advance. Once you receive that notification, you’ll be able to preview what your account will look like after the upgrade to get used to the new features and layout.

“But, Christmas is coming, and…” Yeah, we’re way ahead of you. The holiday season is the most crucial time of year for many advertisers. If you’re notified of your pending upgrade before the end of the year, you can choose to wait until after the holiday season, so that you won’t have to give it a moment’s thought until ‘07. We’ll provide instructions on how to do that in your notification.

Upgrade Me Now
OK, but what if you’ve heard about all the cool new features and you’re ready to get started now?

Then listen up; we’ve got an offer just for you. If you’re sold on the new Sponsored Search, we invite you to request an upgrade of your account. We will do our very best to fulfill your request; however, we might not be able to accommodate all requests. And you can still change your mind, even after we approve you for an early upgrade. We’ll be sure to keep you posted on the status of your request.

If you are selected to participate in the upgrade (by the way, there’s no charge for any advertiser to upgrade, regardless of timing), we will give you the same two weeks notice prior to the first day that your access to the new system is enabled. If you have already submitted your upgrade request, we’ll be emailing some information on next steps in the next week or two.

In the meantime, we encourage all advertisers, whether upgrading before or after the holidays, to review the Upgrade Center, which contains all the information you’ll need to know to make your switch as smooooooooth as ice.

- The Team