|
October 25th, 2006
A Whole New Reason to Say Yahoo!The Yahoo! Search Marketing Blog is officially launched Connection. It’s what you need between you and your customers/prospective customers. Connection — to the products and people that help you market through Yahoo! — is also what we intend to provide to you in this blog. We’ll connect you to the people and products that can help you make sense of the ever-changing world of digital marketing, and take advantage of everything that Yahoo! has to offer. While we’re not the first blog in the Yahoo! family (see the Blogroll to the right), we are no less excited about launching ours, because we believe it is the ideal method for informally communicating with our customers and other influencers. Why Now? During the first few months, we’ll use the blog primarily to inform and educate you about the many features and benefits of our new platform, and the important administrative details that you’ll need to know before your upgrade date. We encourage you to bookmark this page, or better yet, subscribe to the blog via RSS, so you can have all the info you need to hit the ground running. As we move past the upgrade, we will begin to take a broader look at online marketing and the challenges you face. We’ll examine how 21st Century media such as Tivo, satellite radio and the Internet are contributing to the challenges faced by traditional marketing channels like TV, radio and newspapers. Audiences are fragmenting, and advertisers both large and small are looking for understanding and insight into alternate solutions that will provide the connections they need to their target markets. Yahoo! offers a variety of marketing products that are suitable for businesses of all sizes, including display, video and many others. The innovation here never stops, and this blog will be the first place to hear about it. A Two-Way Street Our commitment to you is to make this interactive — and worth your precious time — and we invite you to help shape the content of the blog…what would you like to know about? Just add your comments directly to one or more of the blog posts. As always, thank you for your business. We’ve begun inviting U.S. advertisers to upgrade their accounts to the new Sponsored Search, and invitations will continue to be sent in stages to U.S. advertisers over the remainder of the year and early next year. We look forward to delivering it to you soon. - Steve Mitgang, Senior Vice President, Ad Products and Platforms
|
|
163 Comments Add your own
1. Lee Odden | October 25th, 2006 at 7:12 pm
Congrats Yahoo on a long overdue blog for YSM! Well done on the social bookmark option for del.icio.us too!
2. Channel Flix | October 25th, 2006 at 9:12 pm
Welcome to the world YSM!
3. Aaron Pratt | October 25th, 2006 at 9:24 pm
Yes indeed very cool, we will be watching!
4. julian | October 26th, 2006 at 4:20 am
Hi,
When will panama be launched in the UK. The current yahoo search interface is well behind google in terms of usability and functionality.
J.
5. SEM Analyst | October 26th, 2006 at 6:01 am
Heartly Congratulation Yahoo.
Now it will be more easier to search for updates regarding YSM Services.
Good Job
Keep It Up
SEM Analyst
6. Elias Kai | October 26th, 2006 at 6:49 am
Congrats Yahoo !
Yahoo, will you post some old news like the history of sponsored links and what differs Yahoo SEM shares from other actors such as Google Adwords, or MSN AdCenter ?
Thanks.
Elias Kai.
7. Yahoo Search Marketing Bl&hellip | October 26th, 2006 at 7:30 am
[...] La primera publicación fue nombrada: Una nueva razón para decir Yahoo! Archivado en: Yahoo! | Etiquetas: Ninguna. [...]
8. Scott Clark | October 26th, 2006 at 8:14 am
It will be a good thing to get this information directly from here on out – rather than wondering if what we see through the rumour mill is indeed accurate. I’ve added you to the Sweet Spot Marketing blogroll with pleasure, and hope that my visitors discover it as they come through.
Scott C
Yahoo Search Marketing Ambassador
9. Search Engine Papers_Onli&hellip | October 26th, 2006 at 8:19 am
[...] From YSM Blog: [...]
10. Jenstar | October 26th, 2006 at 9:22 am
Congrats on the blog launch
11. Eric Enge | October 26th, 2006 at 9:48 am
Great to see it. Can you believe that I was the first subscriber in Bloglines? Either that or Bloglines reporting is broken.
12. David Wallace | October 26th, 2006 at 12:03 pm
Looking forward to using the new search marketing platform and have added the blog to my feed list.
13. Richard Burckhardt | October 26th, 2006 at 1:03 pm
Terrific! We have really needed a place to go to get up-to-date info and comments.
Thanks!
14. Roy Morejon | October 26th, 2006 at 1:45 pm
I am glad to see Yahoo moving ahead with this blog
15. thomas | October 26th, 2006 at 2:32 pm
Why is it that Yahoo still won’t provide their normal logo nor their search marketing logo? It’s very hard to put it on a brochure in 72dpi gif format…
16. Steve Terjeson | October 26th, 2006 at 2:54 pm
Great to see this come from Yahoo! I look forward to reading all your updates. I have let my readers know about your new blog from my Ironvine Search Marketing site.
Thanks!
17. Shimon Sandler | October 26th, 2006 at 3:00 pm
Congrats. The blog looks great. Now I have another feed to add to my feed reader. Yours!
18. Ryan Roberts | October 26th, 2006 at 3:18 pm
Congrats. Looking forword to some great content.
19. James Clark | October 26th, 2006 at 4:21 pm
Great timing with the upcoming updates to the search marketing platform. Looking forward to the insights and conversation.
The blog looks great too. Go Yahoo!
Capture the Conversation
20. ah | October 26th, 2006 at 8:35 pm
cheers!
21. TagMan | October 26th, 2006 at 8:49 pm
Cool. Yahoo!
22. Search Engines WEB | October 26th, 2006 at 11:50 pm
This is long overdue –
thank you for initiating it.
Please respond to the questions and comments of the users
23. Search Engines WEB | October 26th, 2006 at 11:52 pm
This is long overdue -
thank you for finally initiating it.
But, please be certain to respond to the questions and comments from the users
24. » Yahoo si-a lansat&hellip | October 27th, 2006 at 12:15 am
[...] Dupa cum zice si primul post oficial, prin acest blog yahoo doreste sa faca o mai buna conectare a lumii cu serviciile pe care le au de oferit, si ca aceasta unealta este perfecta pentru comunicarea online a informatiilor oferite clientilor. [...]
25. Igor M. | October 27th, 2006 at 10:19 am
Congratulations …. Goal #2 is to work on the PPC fraud.
Good luck.
26. George Lauman | October 27th, 2006 at 11:40 am
Congragulations on launching the blog. I hope to get valuable information from it for my new website. Look forward to reading the blogs.
27. Administrator | October 27th, 2006 at 11:53 am
Hi, Michael Mattis here. I work with Jeff Hecox on the YSM Blog. We wanted to thank everyone for your congrats, comments and questions so far. We anticipate a very lively and engaging dialogue now and in the future. And to answer a couple of your questions:
Julian asks: “When will panama be launched in the UK?”
The new Sponsored Search will gradually roll out to international markets once all upgrades in the U.S. are complete. We will provide more details and exact dates for each international market at a later time.
Elias requests: “Yahoo, will you post some old news like the history of sponsored links…”
Good question Elias, but there’s no need because that history is already offered in numerous places. You might start with these:
http://en.wikipedia.org/wiki/Yahoo
http://en.wikipedia.org/wiki/Yahoo%21_Search
http://en.wikipedia.org/wiki/Search_Engine_Marketing
http://en.wikipedia.org/wiki/SEO
Again, thanks, and keep the dialogue going!
—M2, Blogster
28. Ralph Pierre | October 27th, 2006 at 12:09 pm
Can’t wait for GEOip targeting feature.. I think it will help yahoo PPC so much I went out to purchase some yahoo stock.
29. Gogi Gupta | October 27th, 2006 at 12:11 pm
First questions: For sophisticated agencies, not having API access makes it hard to work with YSM!. When do you expect API access to be available?
Congrats! I’m happy that YSM is opening the doors of communication. Even by Google’s secretive standards, YSM was tightlipped. Let’s hear all the news.
30. Abhay Purohit | October 27th, 2006 at 12:12 pm
Wonderful idea of starting this blog. We hope we will get quick support as advertisers on YSM. Best wishes to give a tough fight with Panama to Adwords.
31. Mike | October 27th, 2006 at 12:31 pm
I guess I’m the pessimist of the bunch but as nice as a blog system is, I hope its not some bandaid remedy to deviate from the real issues that YSM needs to address with their system.
While its nice to be able to talk about how YSM can improve I’d rather see you actually doing it in a prompt manner.
32. James Butler | October 27th, 2006 at 12:41 pm
Welcome to the present, YSM! Here’s hoping that this blog will allow a valuable interchange about issues and progressive thought. Please don’t use it to push new features and products on us … we get plenty of that, already. What has been missing is the ability to receive real answers about serious advertiser questions. It is my hope that we will begin to see that, here.
A quickie: What’s the REAL problem with “New Term/null_term” in your reporting programming? It’s clearly a substantial problem, as it hasn’t been fixed despite years of comments and calls.
Thanks!
33. Discovery | October 27th, 2006 at 12:41 pm
With Click Fraud and Junk Clicks being one of the most important issues of the day in SEM why didn’t YSM offer a way to exclude domain names in the new release of the DTC?
Joining associations doesn’t solve the issue.
#1. Will YSM offer domain name blocking?
#2. If you will when?
#3. If you will not, WHY?
PS: Blogs are a poor way to organize and disseminate information.
34. Affiliate Project X | October 27th, 2006 at 12:45 pm
Congrats Yahoo!
Now we all have even MORE reasons NOT to use Google Adwords!
35. Custom Hookahs | October 27th, 2006 at 12:47 pm
Incredible idea for YSM to have it’s own communication blog just like Yahoo Search and Google Search. I think it’s a wonderful way to get in touch with your customers and get more feedback that you normally wouldn’t.
It might be a little too early to get to some actual questions, but what good would this blog be if everyone said good job and you got no actual feedback from customers.
I am the owner and webmaster of an online hookah shisha store and a YSM customer. One of my most popular keywords is “hookah”, but because a hookah is considered a tobacco product I’m not allowed to bid for PPC on Yahoo Search. This is a high colume keyword and it would help customers to have more options than just Organic Search. By allowing me to bid on keywords like hookah and shisha, it would result in a better customer search experience and more profit for me and YSM.
Is there anyway we could see Sponsored Results for keywords like “hookah” and “shisha” in the near future?
36. Free Money-Making Websites! | October 27th, 2006 at 12:49 pm
Awesome!
Sounds like you guys are finally starting to make some progress in the PPC market!
37. GuyFromChicago | October 27th, 2006 at 12:52 pm
Glad to see the Yahoo team making it into blog land. Looking forward to seeing what this becomes.
Click on!
38. Maverick Chip | October 27th, 2006 at 12:58 pm
Congrats on your launch!
Hopefully the brain trust at Yahoo will see this blog as a way to communicate and test new ideas … by utilizing it as a soft-launch platform for new ideas and other stuff not yet ready for prime time … as well as a way to incentivize return visits by a captive audience that has much to give – said audience being highly interested in receiving much from Yahoo in return – as well.
39. mike | October 27th, 2006 at 1:59 pm
Nice, looking forward to reading your posts!
40. MoreCabbage.com | October 27th, 2006 at 2:01 pm
We are glad that Yahoo is taking the necessary steps to not cut off the hand that feeds the mouth. Strong communication is two-way. We would like to see more posting topics as soon as possible please. We applaud Yahoo, and still think you have better SM than G**gle.
41. jesse | October 27th, 2006 at 2:26 pm
This is great. I’m excited to see a blog with some comprehensive information for us marketers. I also like to see the competition picking up against Google and MSN. It will spark lots of ideas and opportunities for us.
Thanks.
42. Ankur | October 27th, 2006 at 2:42 pm
Thanks guys.
IMO – corporate blogs are a great way to gain insight as to how things work over there. They help me a lot. thanks!
43. Jake | October 27th, 2006 at 2:44 pm
YSM has been central to Ridester.com’s amazing August, 2006 launch Blitz. I look forward to learning more about marketing via this blog!
44. Amit | October 27th, 2006 at 3:04 pm
I am a small advertiser and am a little scared about the new platform. But that’s me, I don’t like change
. Everybody seems pretty excited, so it must be a good thing, I hope. I hope the new YSM will have better features than Google and will not merely copy Google’s.
45. JC | October 27th, 2006 at 3:05 pm
Wow Yahoo is willing to talk to us commoners / advertisers!
Is panama another way to get more money out of it’s finite number of advertisers?
Don’t you expect advertiser’s ROI to drop as YHOO’s goes up (short term)?
46. David Saunders | October 27th, 2006 at 3:06 pm
…… So what happens about the few of us that tuned into the SEMPO webinar that would get a sneak peak at this new YSM Interface????
47. realtor from hamburg | October 27th, 2006 at 3:06 pm
Hi, I think it’s a good way to show us about interesting functions and offers, because we want to sell our products (houses) and need every information we can get.
48. Anthony Arrigo | October 27th, 2006 at 3:07 pm
I look forward to putting all this great information to work for my business. Thanks!
49. basil | October 27th, 2006 at 3:09 pm
Looking forward to new platform and features.
Just in time for the relaunch of our site…
Congratulations Yahoo!
50. Joe | October 27th, 2006 at 3:10 pm
YSM has been an important part of http://www.Findinghomes.org success. Here’s to its continued success.
51. Vik Patel | October 27th, 2006 at 3:14 pm
Is Yahoo going to remove the 10 cent minimum bid as they migrate to ad relevancy? I am a large Adwords and MSN advertiser (approx $500K budget last year). My business model only works with Adwords and MSN since they do not have a minimum per cent click.
52. Metrics 2.0 | October 27th, 2006 at 3:15 pm
Will you be posting a timeline for upgrading sponsors to the new platform?
53. A Essaily | October 27th, 2006 at 3:17 pm
Thanks for the good news,about time…
54. Scott Becker | October 27th, 2006 at 3:37 pm
How do I subscribe to the blog via RSS? What is RSS?
55. Michael M. | October 27th, 2006 at 3:38 pm
I have opted out of your content network, but my ads still show up for yahoo.local and yahoo.hotjobs searches for terms I have listed as negative keywords (i.e., jobs, positions, New York). Negative keywords need to apply here too.
56. victor castleton | October 27th, 2006 at 3:40 pm
I just joined the YSM; I am starting to get my feet wet. I praise your commitment to reach down and communicate. I read your “Top Ten Tips For New Advertisers”. Thanks
57. Lance | October 27th, 2006 at 3:40 pm
It’s good to have the new interface on the way but what about the ongoing problem of CLICK FRAUD?
It is estimated that up to 30% of clicks on both yahoo and google are fraudulent, yet I have never been notified that I had a refund due because the system found suspicious activity.
Most clicks occur through sites that pay people to click (see the Washington Post article last Sunday). These people are funneled towards areas where they know the advertisers are paying a high amount per click, such as real estate.
If you advertise in a highly competitive category, you are at risk of having to pay for lots of worthless clicks and because it is so prevalent, you will be used to paying for what ’seems’ like a normal amount of click through activity.
Anyone else worried about fraudulent click activity?
58. Scott Patterson | October 27th, 2006 at 3:41 pm
What an excellent idea, I can’t wait!
59. Al Lampkin | October 27th, 2006 at 3:49 pm
Hey, I’m excited! I’m part of a Blog! Go get ‘em Yahoo! Yaaaaahoooooooo!
60. AAA Phone Service | October 27th, 2006 at 3:52 pm
The new advertiser system is suppose to have greater capabilities to combat unwanted clicks.
61. Greg Hitches | October 27th, 2006 at 3:53 pm
This should be a great source of information. Thanks
62. James | October 27th, 2006 at 4:01 pm
one of my petpeeves with the current YSM platform is the fact that every change i submit takes 2-3 days to launch… and when it launches, the ad copy is often different than what i submitted.
will the new platform respect the punctuation and diction we, the advertisers, wish to use?
63. bunnytemplates.com | October 27th, 2006 at 4:04 pm
Brilliant!
64. TheTravelPage | October 27th, 2006 at 4:14 pm
An excellent move – I know it will help me get the best from search marketing. I am also looking forward to when the new interface comes to the UK!
TheTravelPage.co.uk
65. David | October 27th, 2006 at 4:36 pm
Congragulations! I look forward to reading valuable information that you no doubt will provide.
66. Tamar | October 27th, 2006 at 4:38 pm
Thanks. I’m excited about the new PPC platform.
67. ISO | October 27th, 2006 at 4:46 pm
We’ll be following the updates…
68. Rex Hudson | October 27th, 2006 at 4:48 pm
Yahoo! I’m personally very happy that you finally launched a weblog (blog) for search marketing. Kudos and congratulations are in order!
For many, myself included, search has become a way of business life in the twenty-first century. Hopefully, YSM will fill a much-needed purpose for those of us who need search marketing for our business livelihood.
69. Canada Web Hosting | October 27th, 2006 at 5:09 pm
Great to see that you have finally launched a blog, hopefully we’ll be able to voice our opinions and heard.
70. Jana | October 27th, 2006 at 5:33 pm
I love the blog thing Yahoo!
71. Cindy | October 27th, 2006 at 5:43 pm
Excellent, finally a place were we can all talk together.
Looking forward top the new improvements on yahoo PPC. Anyonw up yet?
72. Perry Simpson | October 27th, 2006 at 5:56 pm
Great to see the effort to reach out to customers via the new platform and blog.
Honestly, I find Google’s PPC platform to be much easier to use.
I stopped trying to figure out Yahoo’s a long time ago. Perhaps the new platform will ameliorate this.
I just launched ads through MSN AdCenter, btw, and found it to be a bit clunky too, but their customer service team is AWESOME. Had me up and running in minutes.
Frankly, I don’t have much time to read and weed through blogs to find the pearls of wisdom, so I hope the info is organized in a way that I can glean and use QUICKLY.
In an ideal world, I hope the new Yahoo PPC platform is as easy to use as Google with the support of AdCentral.
Cheers
73. H Rosen | October 27th, 2006 at 5:57 pm
I used to advertise with both Yahoo (overture) and Google. I left Google because I could not be sure that by being the highest bidder our ad would always appear first. I hope I don’t have to leave Yahoo for the same reason. We have enjoyed great success using Yahoo, and I have always found the expression “if it ain’t broke, don’t fix it” to be true. Yahoo “ain’t broke”, so don’t be fancy and “fix it”.
Howard
74. Cammie | October 27th, 2006 at 6:03 pm
I hope that you people are not like google. Google is very much in the same mold of your uncle bill and the other 800# gorilla…I think my head will explode if you become the third gorilla…
~~Cammie~~
SpotaJava Coffee.com
75. FREE & YOU'RE INVITED | October 27th, 2006 at 6:21 pm
I’ve had success with the yahoo marketing…I hope that you expand the network
Continued Succe$$
Stepper
Self-Development
76. Al Villa | October 27th, 2006 at 6:30 pm
Congratulations! I have been a user of Yahoo
services for a long time. Your Blog is another improvement and a great communication tool. I have added it to My Yahoo and also my blogroll.
Al Villa
Lose Weight Fast
77. American Home Inspector Directory | October 27th, 2006 at 6:32 pm
I have used both Yahoo and Google to advertise. I think they both have there good and bad points. Look foward to using the new features.
78. Eugene | October 27th, 2006 at 6:57 pm
Access is good, but work with it is somtimes hard. Maybe you should review rules when we add other keywords because it is not somtimes correct and it has long time for approval.
79. Vlad | October 27th, 2006 at 6:58 pm
Can’t wait for my account to be upgraded!!!
80. Water Filters Fast | October 27th, 2006 at 7:07 pm
Great job. It will be great to have updated information and comments on your services.
81. Vinny Lingham | October 28th, 2006 at 12:06 am
This is great news – we’re looking forward to what Panama can offer!
82. iPods99.com | October 28th, 2006 at 12:40 am
For some time, I have held up rolling out approximately 500 products with 5,000 associated keywords for my small business website – awaiting the new ppc interface from YSM. I have of course requested an early upgrade. Can we get a clue as to when the early upgrade might be forthcoming and what is the timeframe for the not so early upgrade? This information could help tremendously in allowing us to allocate our data input resources for maximum cost effectiveness. Thanks. – Bill
83. Tim | October 28th, 2006 at 1:12 am
Well, this is the beginning of the end for Yahoo! Yahoo! has sided with the stockholders instead of their customers. Rankings based on click-through rates is *BAD* for advertisers and surfers because it allows advertisers to LIE in their ad just to get people to click and therefore raise their position and lower their cost! This has already happened with Google and their paid search is about worthless to both respectable advertisers as well as surfers because the listing yields bad results. I know Yahoo! will say this won’t happen because they review ads and sites. But, so does Google. Also, Yahoo! has had a historic problem of allowing many sites to break the rules (probably if they pay enough in advertising they’re given a break).
In any case, at one time I spent over $5,000 a day in advertising. But now with all these search engines siding with the stockholders instead of their customers I spend about $500/day with Yahoo! After this latest change, it will probably drop to $100 or maybe not at all because I would have to lie in my ads to get top placement. Anyone who has used Google for more than 5 minutes knows this is a fact and that it’s bad for everyone, even stockholders in the long run.
84. Carolina | October 28th, 2006 at 2:04 am
Hello, first of all, excuse for my bad english; I have 3 YSM accounts (US, UK and AUSTRALIA), i also submitted to have an account for all the countries of the EU but YSM never answered to my petition (and this was almost one year ago).
Well, i also have got a google adwords account, and i have to say that actually YSM is very rigid, you have lots of problems to add keywords, you are limited only to one country for account and if you want to reach more countries you have to open new accounts, and also, the minimal bid of 10 cents makes that i am not using actually many keywords that i would use if the minimal bid was lower.
Resuming, YSM is very rigid and the fact is that actually, each month i am spending $300 on YSM (including my 3 YSM accounts), and in google i am spending each month around $2000, i would like to spend more on YSM and reach a wider audience, but each time i added keywords, it took many time to be reviewed, most were hold for some days, after that many words were refused. So now, when i think and find new keywords, i just add them to my adwords account and i don’t even think of including them on YSM, because it is very tedious (another cons is that the actual interface loads slowly), it is not friendly at all and why to add new keywords to wait 5 days and then after see that the most have been refused without reason (because i have no problems with the same keywords in adwords?
So my suggerence is that you create a unique account for all the countries of the world, reduce the minimal bid, create a new friendly interface (it seems that it is what you are working on now), and be much more flexible and open, especially with the inclusion of new keywords.
Best regards,
85. Carolina | October 28th, 2006 at 2:12 am
Ah, i also wanted to add that perhaps you say “if the keywords you submitted were refused, there has to be a good reason to be refused”. I have to say that adding the same keywords to my adwords account i dont have any problems, and my keywords are very normal, what i realized about YSM is that it looks for the keywords on your page and if they don’t appear, you can’t add them. I have an occult website, well, i am pretty sure that my website is very interesting also for people looking for this keyword “paranormal”, well, if that word in concrete doesn’t appear in my website or very few times, YSM would not accept that word nor any combination of words including that word (it just an example, i actually don’t remember if it was the word paranormal or other words, but many words that i am pretty sure are interesting for people accessing occult sites were refused just because those concrete keywords were not in my website).
I hope you can fix this too
86. LessMoneyInMyPockets | October 28th, 2006 at 4:39 am
I really dislike the fact that you will not be diplaying the top five bids anymore and you will now be displaying a range. I suppose this is an attempt to take more money from me as if I don’t pay you enough already. I will be checking out other SEO options in addition to your wonderful new upgrades.
87. Mike King | October 28th, 2006 at 4:44 am
I have been using Yahoo Search for my advertising campaign for the last month. I have had a great experience as this has been my first campaign ever and the user friendliness of the site has been great.
I look forward to any updates and enhancements in the system.
A big cheers, Mike King.
benefits of drinking water
88. Jim Binkerd | October 28th, 2006 at 5:50 am
I am happy to see that you are making changes to your system. What I am most concerned about is the number of clicks we get that don’t convert into anything but more junk mail and higher advertising costs. I hope that you are not content to merely collect our money without aggresively addressing the growing problem of fraudulent click-throughs. We are a small business and find it increasingly frustrating to pay you more and more of our hard earned money just to allow junk e-mail spammers an opportunity to flood us with stock tips, Viagra ads, Canadian drug outlets, Rolex Replica come-ons and penis enlargment techniques. There has got to be a better way to filter out the spammers. PLEASE focus on that, not just because of the lawsuit against you, but because you genuinely want to provide us a secure way of presenting our products and services to an ever-growing audience. I look forward to experiencing the new Yahoo Search Marketing. I hope all the hype isn’t just a bunch of fluff.
89. Herb | October 28th, 2006 at 8:08 am
I feel “YSM” is “heads up” over Google Adwords and Google search! At least the little guy has a chance to be noticed with Yahoo Search and “YSM”. You do not have to build an expensive website to be listed! Looking forward to the future with Yahoo!!! I also hope the info in the blog as it comes from Yahoo is in an organized layout and not just thrown into the Blog like the previous response from Yahoo (# 26).
This Blog will be huge and like previous posters have already said “don’t want to have to read the entire Blog”
Please work on the click fraud…
90. Scott | October 28th, 2006 at 8:21 am
I am a long time Yahoo and Google advertiser and know this area very well.
Everyone thinks this new upgrade is going to be a good thing. However, if you understood Pay Per click and what Yahoo is doing, it is not good at all. They are basically going to the Google Adwords model which means we as advertisers will no longer know what others are bidding and no longer know our exact position. The way it is now you can know what position you hold. However, this new so called upgrade will not let us know this. If anyone has used Google Adwords you know how confusing this can be and you spend alot more money as you never really know where bids are so you really have to guess. Of course this is going to be great for Yahoo as it will create an environment where this is all kept secret and will allow them to create much more revenue. They will spin it like it is good for us but it really is not a better system.
I encourage any of you to call Yahoo and ask them how this will al work and they will give you a bunch of vague answers as even their reps do not really understand how it all works. If you call Google and try to get answers on how their system works, no one can really give you answers as their reps don’t understand it either. Both Yahoo and Google will say your ads are ranked based on “Cost per Click”, “Click Through Rate”, “Ad Performance” and “Relevance” of the ad landing page. This sounds good but press them to how this really all works together and they do not know. It just confuses the advertiser. They will say it is to create more relevant search results but this is not the case as anyone can see on Google. Their paid ads are not relevant. It is just a better way to suck more money from advertisers. Yahoo had to do this to compete with Google but it is not good for advertisers. Both companies do not care about their advertisers as anyone with a limited knowledge of the “Click Fraud” abuse issues would know.
It is just sad that Yahoo had to change their system. Believe me, if these changes were not going to benefit Yahoo, they would not have made them.
91. pescayolas | October 28th, 2006 at 8:49 am
cant wait for the updates, i can never remember how to get from one page to next and have to spend 10 min refamiliarizing each time i do any updates,
92. Marcelo Schmidt | October 28th, 2006 at 9:09 am
Congrats Yahoo for this blog for YSM! However I vote for a way to bring up the most important topics right up front. Just like Digg.com or Slashdot. I could picture a strong YSM community voting for what it is most important. Making the news easy to find instead of _manually_ digging for them.
Thanks!
93. Scandic SEO | October 28th, 2006 at 9:32 am
Can´t wait for the new platform to get launched Internationally .. Congrats on the blog
94. Dorothy | October 28th, 2006 at 3:12 pm
This blog is a GREAT idea, unfortunately, I’d have to agree with Scott that the new point and click “upgrade” will not be such a good thing for internet advertisers. Most of my advertising budget has been spent with Yahoo! because it has been easier to use (from the advertiser’s perspective)and has been more reliable in the area of relevancy searches.
I’m disappointed that Yahoo! is looking to emulatie Google so closely.
95. Dave from Snap Up Real Estate | October 28th, 2006 at 5:10 pm
I’m looking forward to the interviews and case studies. If Yahoo made their services more accessible to people outside the US I think there would be even more participation.
96. ak | October 28th, 2006 at 5:58 pm
Seth Godin posted a link on his blog today entitled “The 249% solution” about how banner ads boost CTRs on paid search ads. Can Yahoo post a link to this study or, better yet, the study itself?
97. ak | October 28th, 2006 at 5:58 pm
Sorry, link to Seth’s post:
The 249% Solution
98. Tim | October 28th, 2006 at 6:51 pm
Scott and I are in total agreement. As a $1 million a year search advertiser, in the past I was very happy with Yahoo! They contacted me when they first announced this great new update and I expressed why it’s not good for their customers or visitors just as Scott and I have posted here. They at least pretended they were shocked that anyone had anything bad to say about Google’s system or the direction Yahoo! was going. And guess what, when Yahoo! started to roll out this new system they didn’t talk to me about testing it (because they didn’t want to hear anything bad). You would think that someone who spends a million a year in advertising and has been using them for about 7 years would be part of the test. But, I know now that they didn’t want any problems with the test. They only wanted people to test that loved to exploit the flaws in Google’s system, not the ones that would actually give them feedback that could be used to improve their product.
As a long-term platinum advertiser, you would think they would be interested in understanding what I thought. But, Yahoo! is not at all interested in what their largest customer’s think. This is nothing but a marketing spin to inflate their stock price and nothing more. It will NOT make Yahoo! better, it will just make it more like Google, which is far worse for advertisers and visitors.
Why do I even bother posting this here? They didn’t want to hear what I had to say months ago when they first announced it, and they don’t want to hear about it now. But, I just feel disgusted that Yahoo! would become a stock market sell-out at the expense of their customers and visitors. I’ve reached the point where I stop talking praise of Yahoo! and just lump them in with the other “junk” advertisers like Google. What Yahoo and Google don’t understand is that I now spend many times more in advertising with a few smaller companies instead of the $500k I spent with each of Google and Yahoo! in previous years. Sure, this will be good short-term and a boost for the stock. But I can already hear the sucking sound starting…
Don’t be fooled people, this is a BAD thing! Run away! Yahoo! come to your senses and don’t let the CFO and his stock options ruin your company!
99. Chua | October 28th, 2006 at 9:20 pm
This seems to be a good start. Keep it up.
100. Eyewriter | October 29th, 2006 at 5:03 am
I share the “disappointment” that YSM appears to be going down a road of less transparency. I used to prefer Yahoo vs. Google because I had a better idea of where I stood and it was easier to operate with that knowledge.
Since I see no other reason for Yahoo to make these changes, I assume they are being made in order to enhance revenue. That’s okay. We are all in business to make money and the more we make the better we can serve our customers. I assume this attitude of customer service prevails at YSM.
In the meantime, while you are at it, YSM, why not include in your interface a way to determine what amount competitors have bid and let all of us know where we stand vis a vis competitors. Two benefits for us. We can determine what improves click-through rate and how to accomplish it. Better click-through rates are better for YSM too.
Since, ranking will depend on a combination of bid level and other factors, one assumes a high enough bid level would trump the other factors. By knowing what others bid and how they constructed their ad content, we may be able to “super-bid” to over come the difference. That’s good for YSM too. Just think of all the extra income that will generate!
Finally, to add real value to advertisers on YSM, build your share of the search market. You can do this by advertising your improvements to searchers. As you know from YSM, advertising works. Why not try a blitz for Yahoo:? It wouldn’t “hoit”.
101. Maurice Lubee | October 29th, 2006 at 7:58 am
I will never understand why there is no correlation between the daily pay-per-click charges and orders received.
Regardless whether we are getting all sorts of orders, or no orders at all, the click charges remain fairly stable, and this is true on all search engines that use pay-per-click.
Very strange in my view.
102. Maurice Lubee | October 29th, 2006 at 8:08 am
And by the way – The “upgrade” is an upgrade for Yahoo, a serious downgrade for we advertisers.
Whenever you spend money and can’t see how it’s being spent, you are easily made to play the fool. Google is an example – we stopped advertising there when we figured out the dupe, even though they offered a credit to make amends for the problems with competitor manufactured click charges – AFTER we quit advertising.
Needless to say, we may also quit Yahoo for the same reasons. But, as P.T. Barnum once said “there’s a sucker born every minute”.
Yahoo will do just fine.
103. Maurice Lubee | October 29th, 2006 at 8:13 am
Wow, this reminds me of the “Beta Boards” reaction.
Everybody hates them but Yahoo…. and Yahoo is the only vote that counts.
Amazing a company (yahoo) that purports to be so Liberal in their philosophy, runs their semi-monopoly web business in such a totally dictatorial customer-be-damned manner.
104. Maurice Lubee | October 29th, 2006 at 8:16 am
Hey guys, don’t worry about putting negative comments on here – Yahoo doesn’t read it anyway – I’m sure they view it as a sort of theraputic thing offering an outlet for their many thousands of disgruntled customers.
Wow, I feel better already!
105. Lance | October 29th, 2006 at 11:56 am
I agree with Scott’s excellent post on Oct. 28. With the new interface, you will pay more for clicks and the whole thing is as murky as Google’s interface where you don’t know what position you will be in and how much you are paying.
The huge problem for all of us, as advertisers, is CLICK-THROUGH FRAUD. I’m amazed more advertisers don’t have a say about this. If you advertise in a highly competitive area, and pay a lot for each click, then up to 30% of your clicks are fraudulent.
Let me ask all of you: when is the last time Yahoo or Google notified you of fraudulent activity then issued you a refund or credit? NEVER is my guess. And Yahoo and Google both claim that they catch fraudulent clicks before you get charged for them. Baloney. Most click fraud is the result of people who get paid to click around on sites that they know pay high per-click fees. The search engine then shares the revenue with the company that hires people to sit and click on sites all day. Last Sunday’s Washington Post had a front page article on click fraud. Good reading for those who dislike paying for advertising they never get…
106. Tim | October 29th, 2006 at 2:10 pm
Blanket click fraud doesn’t really do any damage. For example, lets say that everyone equally had 30% click fraud. That would be perfectly fine as everyone would lower their bids by 30% to keep the same ROI. When click fraud is a problem is when it’s competitors initiating the click fraud. This is how a competitor can squeeze out the competition in a low profit margin business.
In addition, search engines like Google and now Yahoo! with their new system that rank ads based on a combination of bid price and click-thru rate slant this even further towards the competitors that are engaged in click fraud. First, they save 30% over their competitors with their click fraud. Then, they write deceptive ads which are designed for high click rates. This raises their ranking and lowers the amount they pay per click. In the end, the top positions are filled by the same company (with 3 different domains) that pay less per click and get most of the click-thrus. Basically, with these kinds of systems, you must be involved in click fraud and deceptive ads in order to stay in business. Google knows this, and so must Yahoo! (I told them 6 months ago).
This is also bad for the Yahoo! searchers because the first 3 search results will be the same company and a deceptive ad resulting in search users who will switch to another search engine that gives better results. Basically, this will lower Yahoo!’s market share. Over time, most other advertisers will be forced to the same to stay in business. It’s a downward spiral with the best source of revenue for search engines.
The fact that Yahoo! was not even interested in talking about this with one of their platinum $1 million/year customers is amazing to me. Sure, they have larger customers, but I also expressed my issues with the change. I believe they fully understand that it’s bad for advertisers and surfers. But, the Yahoo! stock price is the only reason for this change. It has nothing to do with making a better system for advertisers nor visitors. It has everything to do with making investors think it’s more Google-like and therefore getting the stock to go up. That’s their only reason and motivation.
107. David | October 29th, 2006 at 6:41 pm
The new system will help advertisers if they are providing good products/services for users. You could potentially end up paying less per click and garnering more traffic if you provide a quality landing page. If you’re in the business of getting as much traffic as possible with little regard for the user, then yeah, Yahoo! is going to milk every penny out of you if you insist on maintaining a top spot.
108. Charles | October 29th, 2006 at 7:02 pm
We haven’t been upgraded yet, so I can’t comment on the new user interface. It seems from comments here that it isn’t being seen as an improvement for the user. That’s sad. We use PPC on Microsoft, Google, and Yahoo and until now Yahoo has consistently yielded higher revenue per dollar spent than Google or MSN. What I wish Yahoo would do is to do something about their share of the search market. On our site Google provides currently almost 56% of our traffic, while MSN and Yahoo only slightly over 10% each. It dosn’t help much to have good revenue per click if the clicks are too few to benefit us or Yahoo.
As Eyewriter metioned above, Yahoo could better help all of us by investing in their search market share rather than investing in the blogs and new user interfaces for PPC.
109. George | October 29th, 2006 at 8:08 pm
Great work Yahoo!
110. somak | October 29th, 2006 at 11:42 pm
Great job done. We expect to witness more fireworks( i mean interesting discussions) in this area.
111. £5 | October 30th, 2006 at 3:29 am
Great, £5 per click for unique keywords like Google.
Just what we need.
112. kevin | October 30th, 2006 at 10:16 am
I look forward to the actual product — you have a lot of untapped potential vs. MS Adcenter …
113. Do You Hate Copywriting? | October 30th, 2006 at 10:17 am
Great job… can’t wait to see the upgrades and improvements. This has been a long time coming!
114. cheap bluetooth headsets | October 30th, 2006 at 11:16 am
i really want to see yahoo being the leader in search related marketing, someone has to cool down the googlebot and who better than you guys.
115. Yahoo! Search Marketing B&hellip | October 30th, 2006 at 12:38 pm
[...] Yahoo! Search Marketing Home Blog Home Archives About the Blog « A Whole New Reason to Say Yahoo! October 30th, 2006 [...]
116. Gloria | October 30th, 2006 at 1:23 pm
Am with the few that are saying – the “new” PPC is not a goodness for us but only for Yahoo and they do it just before the Holidays so we don’t have alot of choice. Months ago when our rep. called to tell us about this new murky, follow in google foot steps where you lose control over the $$ spend was WONDERFUL for us, was angry. Still angry and this is an goodness. Why can’t they improve without following bad systems from other search engines?? Sure the blog is nice but why bother except to show how “cutting edge” Yahoo is. Guess it was cheaper and easier than fixing the real problems.
117. M Valencia | October 31st, 2006 at 4:58 am
I tried to change to blog but the system dont let me do it
thank you
this system asked 10 words user but never run
118. Peyton Hoffman | October 31st, 2006 at 8:28 am
Congrats Yahoo on a much anticipated upgrade!
119. Mike Fuller | October 31st, 2006 at 2:25 pm
Unfortunatley Yahoo is taking a transparent marketplace driven tool and replacing it with a Google-like clone that puts artifical barriers up to real informed market decisions. Losing marketshare to Google was a problem but it wasn’t their ;pay per click model, it was their poor organic search engine which is light years behind Google.
I do not look forward to the new Yahoo Search.
120. Alex | October 31st, 2006 at 3:52 pm
Excellent…a much awaited introduction.
121. Rodney Wharton | October 31st, 2006 at 4:05 pm
I’m looking forward to seeing this new model. I just hope it will still reveal the bidding format. The one thing I hate with the Google system is that you never know where you are placed in the bidding until a red warning asks for an increase in the bid.
122. The Yahoo! Search Marketi&hellip | October 31st, 2006 at 4:33 pm
[...] Yahoo Search Marketing is now live, so is the supporting blog. Read more by going here. [...]
123. The Yahoo! Search Marketi&hellip | October 31st, 2006 at 4:33 pm
[...] Yahoo Search Marketing is now live, so is the supporting blog. Read more by going here. [...]
124. MortgageLenderReviews.com | October 31st, 2006 at 6:02 pm
I’ve been with google for a while and am extremely excited for the new changes. Best of luck YSM!
125. Administrator | October 31st, 2006 at 6:17 pm
Hi All,
Thanks again for your questions and comments. We wanted to address some of the comments that involve Yahoo! Search Marketing and Yahoo! procedures here, directly, and as soon as possible. We’ve noticed certain themes running through your comments and we’re working on addressing them.
Comment # 28
First questions: For sophisticated agencies, not having API access makes it hard to work with YSM!. When do you expect API access to be available?
Because we’re in the middle of the transition from the current platform to the New Sponsored Search we haven’t been widely promoting access to our search marketing APIs. The good news is, we plan to open broader access to the APIs in early 2007. If you want to be considered now for access, please email dtcxml-info(at)yahoo-inc.com, and we’ll do what we can to get you into the queue early.
Comment #31
What’s the REAL problem with “New Term/null_term” in your reporting programming? It’s clearly a substantial problem, as it hasn’t been fixed despite years of comments and calls.
The majority of the time, a “Null Term” value appears when you have requested data for a date range that includes the date on which one or more listings were approved by our editors AND received at least one impression. (If more than one listing meets this criteria, they will be lumped together under the “Null term” line item). On rare occasions, a Null value may be displayed due to a technical error that occurred when the report was requested.
Additionally, if you are requesting data specifically by match type for periods ending on or before August 21, 2003, you may see “null” values. Unfortunately, due to a technical error, we are unable to correct this, and we apologize for any inconvenience this may cause.
Comment # 34
I am the owner and webmaster of an online hookah shisha store and a YSM customer. One of my most popular keywords is “hookah”, but because a hookah is considered a tobacco product I’m not allowed to bid for PPC on Yahoo Search. This is a high colume keyword and it would help customers to have more options than just Organic Search. By allowing me to bid on keywords like hookah and shisha, it would result in a better customer search experience and more profit for me and YSM. Is there anyway we could see Sponsored Results for keywords like “hookah” and “shisha” in the near future?
Our editorial guidelines place certain age and content restrictions on the listings that are displayed for certain bidded keywords. In this particular case, the keyword “shisha” is allowed as a keyword but is not displayed in Yahoo! search results by signed-in Yahoo! users under the age of 21. The keyword “hookah” will not be displayed in Yahoo! search results to users of any age, because it is considered related to drug paraphernalia pursuant to our guidelines.
Comment #43
Don’t you expect advertiser’s ROI to drop as YHOO?s goes up (short term)?
We believe that the features and tools in the New Sponsored Search will help you get the best performance for your ad dollars in a better, more effective way. A few examples include Geo-Targeting, where you can narrow your geographic distribution to better target your customers, customize your ads and control your costs; Ad Testing, in which you can test multiple versions of an ad and shift impressions to the top performer to help achieve the greatest return on your advertising investment; and Campaign Budgeting and Scheduling, which allows you to create, budget and schedule individual advertising campaigns for greater control over your advertising strategy and spending.
Comment #44
So what happens about the few of us that tuned into the SEMPO webinar that would get a sneak peak at this new YSM Interface????
Advertisers who have submitted an application to get an early upgrade to the New Sponsored Search platform will be contacted very soon with more information on your upgrade date. If you have not yet requested an early upgrade, you can do so at http://advision.webevents.yahoo.com/newsponsoredsearch/invite/.
Comment #49
Is Yahoo going to remove the 10 cent minimum bid as they migrate to ad relevancy?
At this time, we plan on the minimum bid remaining at $.10.
Comment #50
Will you be posting a timeline for upgrading sponsors to the new platform?
To facilitate a smooth upgrade experience, invitations to upgrade to the new platform will be sent in stages to U.S. advertisers over the remainder of this year and early next year. Following the completion of the upgrade of all U.S. advertisers, we will roll out the new platform in additional markets throughout the world.
Comment #60
will the new platform respect the punctuation and diction we, the advertisers, wish to use?
On occasion, our editors do make small changes to advertisers’ listings so that they comply with our policies. These typically involve changes to upper/lower case, punctuation, removal of disallowed characters, etc. Ads that are undergoing editorial review may also be subject to additional modifications.
We have these policies in place to meet the expectations of our users and distribution partners with respect to the readability and format of the ads that we distribute to them. While we attempt to provide reasonable leeway to our advertisers to express themselves, we do apply these basic formatting checks to all ads for this reason.
We plan to continue with these actions as advertisers are upgraded to the new platform, because we believe that it is the most effective way to get your ads online more quickly with minimal or no change to their intent or content.
Comment #78
I have of course requested an early upgrade. Can we get a clue as to when the early upgrade might be forthcoming and what is the timeframe for the not so early upgrade?
If you are selected to participate in the early upgrade, we will notify you at least two weeks prior to the first day that your access to the new system is enabled. Unfortunately, we’re not able to provide a more detailed timetable for an individual advertiser. In the meantime, we encourage you to review the Upgrade Center, which contains all the information you?ll need to know during the upgrade.
–Michael Mattis & Jeff Hecox
126. CLR Marine | November 1st, 2006 at 7:15 am
Great no more rumor mills, we now get the straight scoop.
127. Liviu | November 2nd, 2006 at 2:23 am
Interesting ! Congrats !
128. Steve | November 3rd, 2006 at 5:23 pm
Hey Yahoo!,
Why don’t do you post at least 3 or more sponsored listings at the top of each page for any given keyword? When sponsored listings are only listed on the side of the page, people are less apt to click on them and thus the advertisers and Yahoo! loses opportunities.
129. peter | November 5th, 2006 at 10:12 pm
Some of my clicks tied to my YAHOO campaign are coming from 3rd party sites. Yet I have Content Match turned off. How do I eliminate all 3rd party click thrus? Thanks.
130. Melissa | November 6th, 2006 at 10:02 am
Ha ha, Peter, you CAN’T eliminate those third party search partners. Not in the current system and not in Panama either from what I understand. This is a huge omission on Yahoo’s part and one I hope they will reconsider. Low-quality traffic from these MFA-type sites is a huge problem in Yahoo.
131. Dave | November 6th, 2006 at 2:26 pm
Would someone care to comment on the current problem of not being able to create a new account? Looking on other blogs it appears this has been a problem since Oct 13 !!
I have just finished my web site and want to advertise – this is very frustrating.
132. S.Mar | November 7th, 2006 at 9:49 am
Well I dont have any idea what this upgrade is, all I know is my keywords are not getting listed up in the top three even tho that is what I pay for??? I pay per click for listings and our company name doesnt even show up under the key word!!!!!! it used to will there be refunds? I am paying for a service I am not receiving. I would like to know what will be done about this and who can I speak with.
133. Administrator | November 9th, 2006 at 2:45 pm
Hello Again,
We wanted to respond to some of your more recent questions and comments.
Comment #124, by Steve
Hey Yahoo!,
Why don’t do you post at least 3 or more sponsored listings at the top of each page for any given keyword? When sponsored listings are only listed on the side of the page, people are less apt to click on them and thus the advertisers and Yahoo! loses opportunities.
The number of sponsored search ads that appear at the top of search results pages on Yahoo! varies depending on the user’s search term. It can be any number from zero to four, but is usually two or three. When there are fewer ads displayed at the top of the page, we usually display more at the bottom of the results. Advertisers with ads at the bottom of the main results section will also find them displayed at the top of the right-hand side of the results page. This ensures greater visibility for a larger number of advertisers.
While the click-through rate may generally be higher in the top main section than on the side of the search results page, the primary benefit of this type of implementation is that more advertisers are able to get their listings on the first page of search results on Yahoo!, which helps connect your business with more targeted customers.
Comment #125, by Peter
Some of my clicks tied to my YAHOO campaign are coming from 3rd party sites. Yet I have Content Match turned off. How do I eliminate all 3rd party click thrus? Thanks.
As I’m sure you know, Yahoo! doesn’t draw a distinction between traffic from our numerous distribution partner sources (many of which are for Sponsored Search, not Content Match), or allow advertisers to opt-out of particular implementations. When advertisers bid on a particular term, our expectation is that they do so knowing that the bid covers clicks from all sources, each of which is probably going to have a different conversion rate.
Comment #127, by Dave | November 6th, 2006 at 2:26 pm
Would someone care to comment on the current problem of not being able to create a new account? Looking on other blogs it appears this has been a problem since Oct 13 !!
I have just finished my web site and want to advertise – this is very frustrating.
Dave, sorry for the trouble you may have experienced in trying to set up your account. We did experience some issues with our systems between October 8 and October 11, but those issues are fully resolved and we welcome you to sign up your new account at http://searchmarketing.yahoo.com/srch/choose.php.
Comment #128 by S. Mar
Well I dont have any idea what this upgrade is, all I know is my keywords are not getting listed up in the top three even tho that is what I pay for??? I pay per click for listings and our company name doesnt even show up under the key word!!!!!! it used to will there be refunds? I am paying for a service I am not receiving. I would like to know what will be done about this and who can I speak with.
As always, if you have specific questions or concerns about your account, we encourage you to contact our Customer Solutions team by completing a support request form. This can be accessed by clicking on the “Support Center” link found at the upper right-hand corner of most pages within your account.
Thanks and keep coming back.
Cheers!
- Jeff Hecox
134. Cheryline Lawson | December 5th, 2006 at 9:19 am
I like the yahoo blog. You can actually search for blogs with keywords and add them to your account for easy access. thanks.
Cheryline
http://www.niche-resale.com
135. Steve | February 3rd, 2007 at 8:28 am
Yahoo! is trying to be like Google with this new platform. If I wanted Google-style advertising, I’d use them.
Disappointed.
136. Agencia de Marketing Online | March 14th, 2007 at 3:21 pm
Hello Red YSM
Interesting !
I like the yahoo blog.
Congrats !
http://www.GrupoBGL.com
Marketing-Pymes.Grupobgl.com
137. Steve | April 24th, 2007 at 7:24 am
Can a small graphic be used in keyword advertising?
138. Publicidad Buscadores | Internet | May 3rd, 2007 at 1:32 pm
Hello Yahoo, we hope to make Search Engines Advertising with you soon!.
Bye,
Adrián Teira
http://www.TeiraConsulting.com
139. Puente Grúas | May 3rd, 2007 at 1:35 pm
We are contracting YSM on the next few months, lets see how it goes,
Tomas
Metal & Design SRL
http://www.Metal-Design.com.ar
140. Steve | May 13th, 2007 at 4:08 pm
How can we drive more traffic through YSM?
http://www.georgia-new-homes.net
141. JT | May 17th, 2007 at 2:27 pm
Great news! Hopefully this will be better all around for everyone.
http://www.cbltech.com
142. Stan | June 12th, 2007 at 7:21 pm
Tried Google to promote new 5000 page searchable e-book of Hitler’s Speeches (educational research material) and their advertising prices are much much higher than YSM.
The bottom line – No one should care where good targeted traffic comes from as long as it is economical to advertise. So for me, all my PPC budget will be spent with YSM.
143. Stan | June 12th, 2007 at 7:25 pm
should have added my url http://www.adolfhitlerspeeches.com
144. Micah | June 29th, 2007 at 10:23 am
I’m liking Yahoo’s search marketing program.
145. Basha | July 5th, 2007 at 11:29 pm
I want to know About YSM Keyword Research Tool.
Is there any Free YSM Keyword Research tool API. If So How Could i get the API.
If not What are the Alternative Solutions please help me.
146. Robert Zimnicaru | October 13th, 2007 at 11:53 pm
Yahoo goes well and the interface is very user friendly, I like it!
147. John | October 23rd, 2007 at 2:16 pm
I like yahoo and i believe that they have developed a better programs than google. Good Job!
148. marketing en yahoo | October 31st, 2007 at 6:29 pm
Yahoo search marketing is very flexible and this Blog will be very helpful. I use Yahoo services since 1999, specially my e-mail that is still working fine!
Congrats Yahoo Team!
149. delletov | November 2nd, 2007 at 7:31 pm
ologetracro
150. ciarteyuazx | November 9th, 2007 at 8:19 am
Just found some great Xmas present ideas, check here:
Metal Cigarette Cases
151. Shishaboy | November 17th, 2007 at 1:15 pm
That would be a great idea! for all the smokers in the world, http://www.blowos.com
152. Sam needs a website evaluation pretty bad... | March 4th, 2008 at 6:32 pm
Can I add something about YSM?
Yahoo! Search Marketing is a keyword-based “Pay per click” or “Sponsored search” Internet advertising service provided by Yahoo!.
Yahoo began offering this service after acquiring Overture Services, Inc. (formerly Goto.com). Goto.com was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service following previous attempts that were not well received.
153. Charlotte Internet Marketing | November 24th, 2008 at 12:22 pm
Loving the new YSM programs…
154. kolay tasarim | December 24th, 2008 at 3:00 am
web tasarimi, internet sitesi tasarimi, web sitesi tasarimi, web dizayn, web tasarim, istanbul web tasarimi, dudulu web tasarimi, umraniye web tasarimi, Kadikoy web tasarimi, Maltepe web tasarimi, Anadolu yakasi web tasarimi, Avrupa yakasi web tasarimi
155. click here | March 21st, 2009 at 12:22 am
You’re website looks very good, it was a pleasure to be on you’re. Keep on the good work
156. Alla Rabattkoder | October 5th, 2009 at 2:50 pm
Nice blog!!
157. Vaj | December 2nd, 2009 at 12:26 am
its a very nice blogg, keep it up!
158. Yahoo Launches New Blog |&hellip | December 19th, 2009 at 5:14 pm
[...] has launched its new search marketing blog which it will use to communicate updates, changes and advice on its Sponsored Search and other [...]
159. Titanium glasses | December 28th, 2009 at 11:19 pm
Nice blog!
Titanium glasses are generally light weight, corrosion resistant and can take being sat on! They can also give a snug fit on the nose, keeping them from slipping.
160. Robertson | January 4th, 2010 at 9:47 pm
l web tasarimi, dudulu web tasarimi, umraniye web tasarimi, Kadikoy web tasarimi, Maltepe web tasarimi, Anadolu yakasi web tasarimi, Avrupa yakasi web tasarimi
161. wireless surveillance | January 16th, 2010 at 3:04 pm
Thank you for share this precious info..
Greetings
162. titanium glasses men's glasses classic glasses full frames | January 17th, 2010 at 4:51 pm
Nice blog!
I prefer classic glasses among all types.
All classic glasses keep the temper of steadiness, I think.
Glasses with full frames are the most classic one-piece for people. It is safe to choose always go well with other stuff you wear.
Glasses with semi-rimless glasses are the most classic one-piece for people. It is safe to choose always go well with other stuff you wear.
womens glasses are not only designed for protecting eyes, but also for creating a unique style for each different character.
163. kids glasses | January 17th, 2010 at 4:52 pm
I really appreciate your article!
Only if you are a woman, you will definitely go for things that are beautiful. Ask yourself, would you buy normal women’s glasses with normal design, or an exquisite pair with stylish look?
There are different glasses styles – full frames, semi-rimless glasses, and rimless glasses. Which kind do you like best?
Parents tend to choose kids glasses for there children, in order to keep their eyes off different kinds of damage.
If you want to wear something different than ordinary eyeglasses, you should take a look at the retro glasses.
The release of the mens glasses of global brands each year are always attracting mass media’s attention and soon become the hot topic after meals.
Titanium glasses are generally light weight, corrosion resistant and can take being sat on! They can also give a snug fit on the nose, keeping them from slipping.
Any pair of men’s glasses should help show rigorous style. So we don’t need to attach any fashion elements to the design.
Leave a Comment
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed